By Jennifer Matascik
Goodwill of Western MO & Eastern KS shares purpose behind new mission statement and website re-launch
Goodwill may be best known for giving new life to old things. Goodwill may be best known for giving new life to old things. Nevertheless, its purpose and mission expand far beyond thrift stores to include changing lives and anchoring communities in and around the Greater Kansas City area for more than 120 years. The recent mission statement enhancement for Goodwill of Western Missouri & Eastern Kansas is designed to better capture Goodwill’s essence and goes hand in hand with the MoKanGoodwill.org website relaunch. It’s one sentence, but it guides everything we do.
Stefany Williams, President and CEO of Goodwill of Western Missouri & Eastern Kansas shares that, “Goodwill is in the process of charting a new course. Kansas City is changing and we must change with it. As we have gone through the process of sharpening our focus we realized it was time we return to speaking plainly about what we do and why we do it. As Leonardo Da Vinci said, ‘simplicity is the ultimate sophistication.’”
The newly updated mission, “Goodwill empowers people with disadvantages and different abilities to earn and keep employment through individualized programs and services” is woven throughout the entire website. In doing so, the website reflects how Goodwill is revolutionizing its approach to reaching into the local community to make lasting change. The website developed by New Media Campaigns is easy to navigate, provides visitors a clear window into the services and programs Goodwill offers, engages readers with compelling stories, and provides actionable ways for individuals and organizations to get involved.
Goodwill operates under the belief that employment is the foundation of personal and community stability. By helping marginalized individuals overcome situational, medical, and educational barriers to find and retain employment, Goodwill offers a hand-up, not a handout. By actively involving job seekers in crafting their future, Goodwill repeatedly sees those they serve gain a renewed sense of purpose and increased self-esteem. The benefits of Goodwill programs and services also extend to those employers who are willing to incorporate these inspiring individuals into their workforce.
Those interested in learning more about being part of the GOOD at Goodwill and staying on top of the latest news are encouraged to visit MoKanGoodwill.org.
About: Goodwill of Western Missouri & Eastern Kansas is a 501 (c) (3) nonprofit agency whose mission is to empower people with disadvantages and different abilities to earn and keep employment through individualized programs and services. One hundred percent of Goodwill’s proceeds support LOCAL programs that empower job seekers with barriers to employment. In 2014 nearly 1.5 million purchases and 450,000 donations funded our mission. Goodwill has a history of more than 120 years of service in Kansas City. The first Kansas City Goodwill store opened in 1925. The agency has 14 stores with additional donation sites and GoodWORKS Career Resource Centers. Learn more at www.mokangoodwill.org. To see all the good we do together, follow us on Facebook, Google +, Twitter, LinkedIn, Instagram and YouTube.
